RENGENERATE JAPAN CHARITY POP UP!

Friday 16th-Sunday 18th September 2011 , 10am-10pm Looks amazing and for a good cause, film maker and artist Ben Charles Edwards finds an inventive way to raise money for Japan. Regenerate Japan The Reading Room Gallery 65-66 Frith Street Soho London W1D 3JR Set in a beautiful Japanese garden installation designed by award winning film director Ben Charles Edwards, it features unique theatre effects from raining cherry blossoms to projected waterfalls. The project promises highlights throughout the weekend including nail bars, sushi and Japanese tea ceremonies with kimono dressed staff to serve. The event is combined with a consumer pop-up store to raise money for The Japan Tsunami and Earthquake appeal at the Red Cross. The project will be on for this limited time only, with designers from around the world who have joined together to present their collections in a fashionable closing for the appeal, featuring Eley Kishimoto, Cabinet by Tomoko Yamanaka, Misa Harada, Sae Miyazaki, C/Bruerberg, Maria Seveyna, Lucchese Boot Co, Eva Evanovich, Alice Palmer and Louise Amstrup on sale. Regenerate is a project that brings life and growth through art to raise funds for charity. Created by Ben Charles Edwards and Freya Olsen. Regenerate Japan is the first project of its kind, Partnered with Nolcha from New York Fashion Week for this project, to make a truly international collaboration for Japan.

Ben Charles Edwards-save the date!